Completing 35 years-old in market, Ferracini 24h is a fashion brazilian brand in shoes and accessories for men, based in Franca/ SP, one of the most trade hubs of shoes in the country. Strategies planning, quality and a lot of work identify company´s success story. The company counts with four producing units: head factory in Franca (SP) and branches in Machado (MG), Ibiraci (MG) and Amargosa (BA), located in Southeast and Northeast brazilian. With trained staff, high-quality materials and a lot of technology, result on a production of 10 thousand items a day, in connection with main trends in fashion world. A brand with purposeful and engaged on many social and environmental initiatives, as its biodegradable packaging "Ecobox" and the project "Living with differences" that inserts people with special needs. Ferracini 24h is already marketed in 45 countries, in addition to Brazil. The main markets where consume our produts are Chile, Ecuador, Paraguay, Bolívia, Dominican Republic, Australia and Norway. The company participates in important nacional and international events on sector, such as SICC, Zero° and Couromoda in Brazil, beyond Micam in Milan/ Italy. Furthermore the brand guarantees its commercial capillarity, making presence and stronger merchant relationships in itinerant showrooms throughout the nacional territory and also in cities as Moscow (Russia), Cali and Medellín (Colombia).