Jack Bryce Urban Design is a multi-disciplinary consultancy providing planning, design, and advisory services in urban design, signage & wayfinding and brand & identity. The firm’s Principal – Jack Bryce has over 20 years experience in planning and design for corporate, property, sports, tourism, government, land management, entertainment and transport clients. Jack has qualifications in planning and urban design and has worked with design consultants, government, architects and property developers in Australia and overseas. He is Australian Chapter Chair of international design education foundation SEGD. The approach is to add environmental, cultural, aesthetic and economic value to a company, project or development by applying a planned and researched application of design principles, strategies and design methodologies. Collaboration with architects, urban planners, interior designers, landscape architects and engineers at the outset of a project facilitates a shared vision for design and creates opportunities to create enduring quality and value.