We provide high quality, healthy, eco friendly pet food, treats & products for a healthier, happier pet & planet. We believe in: Be kind. 100% Cruelty-free always. Be kind to the planet, tread softly. Recyclable packaging. Carbon offset freight. Make ethical decisions on our products & suppliers. WOW our customers, and their pets. Transparency on our products - so you know what your buying and using.  Charity - providing help to planet and dog causes, locally and internationally. Food is sourced from US, Australia & Europe only