A.C.E (Authentic. Curious. Empathetic) is a brand consultancy that offers strategy, insights, storytelling content, social selling and training to shape purposeful brands that create enduring value for their "tribes". We are based in Mumbai with assignments across India. Our consulting team comprises: Madhuri Sen, Brand Communications and Research Strategist Alap Ghosh, Digital Business Strategist Rajarshi Roy, Content and Publishing Strategist Chetan Fernandes, Experiential and Interactive Strategist