John Brodie has been a writer, editor, digital content strategist and “ideas man” for two decades. His resume includes senior positions at major media, retail and e-commerce companies including Conde Nast, Time Inc., Hachette, J. Crew and the Yoox/NET-A-PORTER GROUP. Before launching the agency, he was the SVP of Content and Strategy at J. Crew and before that the editor-in-chief for mrporter.com, where he was part of the team working with NET-A-PORTER founder Natalie Massenet on the initial editorial plan for the site. While in the book business, he commissioned and edited several New York Times bestsellers including Inside Apple by Adam Lashinsky, How Google Works by Eric Schmidt and Dealing With China by former U.S. Treasury Secretary Henry M. Paulson Jr.