Many choices when shopping fashion online makes it hard for consumers to make a purchase decision. Today's online stores are also static / immobile and many shoppers experience an insecurity in how to combine clothes and how the clothes will look on them. Figuratic has created a revolutionary virtual shopping experience in 3D and Augmented reality. Our product is a innovative mobile application that allows users to test clothes and outfits virtually online from the product catalogue on their own customized 3D avatar, shaped after their own body and appearance. They can mix and match, create styles, share with friends and interact with the products from the store, saving their favorite outfits and purchased items to their own wardrobe to complete their personal style. Augmented reality overlays virtual content on top of a live camera-feed, which is a new and unique way to interact with fashion products. Our groundbreaking technology allows a seamless and automated conversion of the online product catalogue into 3D. Launched at the Founders Institute: www.fi.com For more information visit our website: www.figuratic.com