WhiteHeron Software is a young, innovative French software publisher whose mission is to become your preferred partner in B2B pricing. Our flagship product, WhiteHeron Pricing™, is an integrated suite of tools to help customers determine optimum target prices for individual transactions. We aim to help companies improve their mass margin, implement sustainable Best Pricing Practices and accelerate the successful rollout of their pricing project. A modular suite for end-to-end costing and pricing transformation, WhiteHeron Software™ enables customers to overcome the inherent complexity of B2B pricing, to improve sales force confidence and to set a Pricing Strategy that reflects their Business Objectives by customer segment and product family while taking into account market conditions. Furthermore, our solution ensures a Continuous Feedback Loop on pricing strategy and compliance.