Hooop the Bag* is an extra-ordinary bag project which was born on an embroidery hoop in 2012 in Milano. Hooop the Bag aims to save those nostalgic wooden frames from being just a tool and to make them live with the embroideries happily ever after as the stars of modern bags. All the bags are uniquely handcrafted and the brand aims to honor the value of craftsmanship. Hooop the Bag takes its inspiration from the grandmothers’ legacy and keep their spirit alive while combining it with today’s soul. And here is the story of Hooop the Bag, the modern presentation of tradition. 12. INDEPENDENT HANDBAG DESIGNER AWARDS WINNER 'THE UBM Best Handbag in Overall Style and Design' *It is patented by its design and industrial rights in 2014.