Feel informed about the decisions you need to make. Feel empowered to engage in the actions you need to take. Let Talisman Insights give you and your company the data-driven insights you need. We pursue your business objectives with research founded in the science of psychology and human information processing. Toss in a little economics, sociology, anthropology, and marketing science. Our recipe for your success starts with the three core facets of human behavior. Emotions & Feelings: Humans are emotional creatures. They drive our behavioral and actions more so than any rational or considered decision. Uncover the emotional connections people have inside your category. Thinking: We look at more than just what people say. We dive into what is going inside the heads of your audience. We examine the non-conscious connections across the elements of the consumer experience using statistics and experimental approaches. Behavior/Doing: Our approach uncovers motivations and barriers to action. Decision science studies like discrete choice help us assess how your audience actually makes decisions in your category.