Our vision is that every pet gets the right food it deserves. That’s it. Day for day we strive to achieve our vision by being the first provider that brings all pet owners & pet food brands together - in one place and with the highest degree of transparency. We use real pet food reviews, technical innovation and easy access to top rated products in order to bring the right food directly to pet owners’ kitchens in the most convenient way. With our feedcheck and the feed sample boxes, we provide independent advice on site. With ❤ for pets, we reinvent the search for pet food.