Our Story Race discrimination involves treating someone unfavorably because he/she is of a certain race or because of personal characteristics associated with race (such as hair texture, skin color, or certain facial features). Color discrimination involves treating someone unfavorably because of skin color complexion. Here at Made Equal Clothing Co., we celebrate diversity and equality for all, one person, shirt, community at a time. Through your #ShopDiversity purchase, we will donate proceeds from each sale towards organizations found locally working to bring "positive change" for race and color discrimination. Mission To support people of color through the passionate design and sale of clothing and apparel and engage our community in the fight to end discrimination. Vision To inspire communities to end discrimination – both online and offline.