Synovations is headquartered in Singapore, we are flexible, focused and agile provider of Organizational Learning application and research, which methods have delivered consistently over the last 27 years. We assess, co-create, develop and deliver: • Customized Organizational Learning, team and leadership development programs to prepare top talent for the complexities and challenges they face at higher levels in an organization. • Customer culture change necessary to assure business performance. Synovations is a Channel Partner for the Market Responsiveness Index (MRI) created by MarketCulture, a subject matter expert in measuring customer-centricity. The Market Responsiveness Index (MRI™) measures an organizations’ customer-engagement capability against the best in class. Backed by the proven track record of our international team of highly skilled experts with more than 20 years of successful delivery in the field, Synovations helps organisations achieve program designs through the practical application of the Systems Thinking methodology and processes as introduced by the 'Society for Organizational Learning' ('SoL', formerly the MIT Organizational Learning Center), chaired by Peter Senge Ph.D. Synovations’ Systems Thinking experts enable a wider understanding and awareness of the requirements for sustainable economic value creation and capture. These processes are designed to strengthen executives' capacity to make and execute strategic decisions and alignment. A strong customer culture is the single most important driver of future business performance. The Market Responsiveness Index (MRI)™ provides a powerful benchmark by which companies can rank and rate their level of responsiveness to customers’ needs, competitive threats, and market and business environmental changes against other companies in their industry and adjacent markets. Prior to the MRI™ assessment, organisations could only survey their customers to obtain feedback but that information did and does not inform on how to go about resolving the issues uncovered. Now this can be measured using the MRI - a validated tool based on years of systematic research. Synovations works with business leaders wanting to create customer- centric cultures by helping them to assess, benchmark, define and align an effective strategy, operational management and the capability development process to accomplish this. The “Market Responsiveness Index™ (MRI), score is provided as a benchmark against organisations known to be highly customer centric such as Amazon, Starbucks, Salesforce.com and Virgin.