JUL — Ukrainian mass-market brand At JUL, we are pretty sure that a regular white T-shirt should cost like a regular white T-shirt. Without this statement our mission is impossible — we strive to make stylish and quality clothes affordable for women from all Ukrainian cities regardless of their income, figure type, and outlook on life. That’s why every day in our production we are engaged in the creation of high-quality tailored clothes with an adequate price. Finding the balance of the first and the second captures us no less than working on the creative component of each collection.