We feel the urgency! Our local market is changing rapidly; the local consumer has fast growing awareness, a busy life, and overwhelming exposure to new technologies, all this has created an urgent need for advertisers to catch up, Meeting with worldwide standards has been always our biggest goal in Egypt. But everybody in the field knows that different cultures have different behavioral patterns, every region has their own problems and potentials. Mission The mission of Cairo Ad School is to train the creative thinkers of the future before the future has happened; to engineer the local culture with creative insight as well as great Advertising pieces as they learn to solve problems with whatever discipline, channel, skill or craft necessary, using new and emerging media. and strategic thinking from a global perspective. Educational Purpose Cairo Ad School education process is about getting hands dirty, to get involved in all parts of a job, including the parts that are unpleasant, challenging and stressful to deal with, learning at CAS is fun… it is also hard, because it is simply a practical work to meet with the real world of advertising. Experts and monsters of the field know that work in advertising is inherently human; it deals with human needs, wants, dreams and hopes, and students at CAS will leave behind the world as they knew it!