FANNECTOR is the FIRST Fan Connection Platform in the world and it turns anonymous social media engagements into 360° fan profiles which enables football clubs to connect with fans in a meaningful way and create commercial opportunities for the club and their sponsors. FANNECTOR works according to the 3C’s principle: CONNECT FANNECTOR provides football clubs a digital platform to interact with fans to increase fan loyalty and establishing long lasting, meaningful fan relationships while simultaneously execute data driven digital marketing campaigns for sponsors. COLLECT FANNECTOR is collecting first party data for the football clubs which they cannot gather anywhere else. All fan interactions are stored and processed into actionable marketing insights within FANNECTOR. This enables football clubs to understand which marketing actions have the greatest impact on their fans and will generate more revenue for the club and their sponsors. CAPITALIZE Using data driven decisions enables football clubs to plan, execute and optimize data driven digital marketing campaigns through FANNECTOR. Using personalized and highly relevant digital marketing campaign will significantly impact the revenue of the club and their sponsors while at the same time adding significantly more value to their fans.