Sanet was founded in 2003 with offices in Germany and just one year later in Thailand and Hong Kong. Sanet stood for “Strategic Alliance Networks” and was thus a network of experienced industry managers. They had set themselves the goal of supporting Western companies in investment and market entry to China and ASEAN. It was soon apparent that Thailand and the ASEAN states were becoming serious competition to China as destinations for Foreign Direct Investment. Subsequently, this region became the focus of Sanet and Sanet was transformed into the SANET ASEAN ADVISORS. To date, the Sanet HQ in Bangkok has developed into a “one-stop service” offering advice in any special business situation. The group grew into four business divisions working together under the brand names “Sanet ASEAN ADVISORS”, “Sanet Trade and Services” “Creating Careers” and “Sanet Legal”. Its business areas include Investment Consulting, Management Consulting, Restructuring, Market and Potential Analysis, Business Representation, Recruitment under the brand “Creating Careers”, and Legal Consulting.