Boost Drinks was established by Simon Gray in 2001. As an energy drinker whilst at University, Simon spotted a gap in the market for a value energy drink alternative, which would challenge the premium brands within the independent retail sector and BOOM Boost Energy was born. Since then the brand has gone from strength to strength, extending the product portfolio into Sports, Iced Coffee and Protein Drinks with the vision to provide functional drinks to energise everybody in every way. The Boost team are passionate, committed and driven to keep pushing the brand forward, which has seen significant success over the last 20 years. Here at Boost we understand the importance of independent retail and encompass this as part of our strategy and key brand message ‘We Love Local’. The independents are at the heart of everything we do, and we are committed to supporting this sector, which is why you won’t find Boost in any of the big multiples. Boost HQ is located in Leeds, the hometown of the Founder and Manging Director, Simon Gray, but we work with several outsourced specialists in marketing, sales, logistics and production across Europe to make the magic happen.