Media Tenor was founded in 1993 as the first media research institute to focus on continuous 100 percent media analysis*. Thanks to this unique approach the institute expanded internationally serving blue chip companies, NGOs, governments, the media and elite universities. Acting as a strategic partner, Media Tenor helps organizations leverage the media. Through partnership with Media Tenor, organizations are better able to tailor messages to reach target audiences, eliminating much of the guesswork this process often entails. Effective use of the media can also significantly decrease the need for spending on advertising and increase the return on investment from an organization’s external communication. Today Media Tenor is the leading media institute in the field of applied Agenda Setting Research, serving partners in the corporate, government and scientific world with strategic media intelligence. Because Media Tenor experts analyze every single report in opinion leading media* (print, TV, radio, blogs, newsgroups, and online media), our clients know whether their media relations activity has been relevant or not. Media Tenor empowers partners to create and maintain an active and strategic media presence, strengthening both client credibility and corporate reputation.