PRISM Marketing provides Business-Business marketing and sales solutions focused on identifying and acquiring new customers, growing and penetrating existing customer business, better understanding the competitive landscape and making more meaningful connections of "silos of marketing data". These are delivered through customized and integrated Tactical Marketing Services and Systems Solutions covering traditional and digital marketing, as well as established and innovative strategies. All our solutions cover Pro-Active as well as Re-active marketing initiatives. And we do all of this exceptionally well, and have been for more than 20 years! Service Solutions • Customer Care • Channel Marketing Support • Direct-to-Consumer & DRTV • Event Management System Solutions • E-Marketing & Digital Marketing • Data Analysis & Reporting • Specialized Web Development • Opportunities Management • IVR Programs Prism Healthcare Services & Solutions • Customized Healthcare Cloud CRM Services – Provided as an Outsourced Service or Turnkey Deliverable • Automated communications flow to send the right message to the right member at the right time • Segmentation – designing different campaigns for different population segments • Aligning patient touchpoints (seminars, direct mail, email, search, contact center, website and social media) with marketing triggers managed by the CRM system to ensure personalized message content and track results to close the loop Healthcare Social Marketing Solutions (Twitter) •Monitoring keywords and subjects of interest (selectable – configurable) •Geographically targeted (selectable) •Identify, request and capture user information •Communicate 1–1 based on monitored interest – establish rapport •Build profile in CRM database •Nurture and promote services, referrals, etc. based on initial monitoring •Track and manage results in the CRM system to close the loop