El Dorado Festivals & Events, Inc. is a private non-profit group founded to create "MAD, the Murphy Arts District!" Harboring the spirit of southern arts, culture and themes, MAD is creating a festival calendar of events to share in the amazing talents of those who call the south their home. Through greater engagement with the arts, we will increase the quality of life, through enhancement of aesthetic beauty, cultural social offerings, and increased openness with the citizens of our great city. By producing & hosting great events and performances we will attract tourists looking for a good experience.