Agel aim at reshaping the traditional financial services business model, operational model and customer experience to unlock a unique finance avenue for (“MSMEs”), with a core preposition of availing industry-agnostic merchandise credit limit for Merchants within Agel network in a manner that is Digital, Cashless and Sharia compliant, aligning with the UN Global (“SDG”) goals, and Egypt’s 2030 plan towards financial inclusion and sustainability. our goals are: - Empowering MSMEs growth, - Accelerating Financial Inclusion, - Eradicating Informal Economy, - Raising Financial literacy