We believe that — Marketing should be data-driven — We should approach marketing with a holistic view — Excellence is not a single act, but a habit When solving marketing challenges, we always consider the big picture and all the moving bits and pieces. We spot gaps and discover opportunities that a narrow specialist might miss. We’ve created a multitude of go-to-market strategies and launched as many tech products to the market. We’ve analyzed and optimized the buyer’s journey for various tech industries to maximize conversion and customer acquisition. We’ve created tons of content that speaks to the technical and business persona and has helped position companies as thought leaders in their fields. We are marketing techies who work with your team to extract product and industry knowledge to help you achieve product-market fit and sharpen your value proposition. What we do? We help you validate and improve your product-market fit by ironing out your value proposition and persona’s uncertainties. We validate and iterate on buyer persona, value proposition, and positioning. Together with you, we build a solid marketing strategy that translates into an actionable tactic plan to scale lead generation and awareness—whether you are preparing for the next investment round or have just completed one. Services — Marketing strategy — Product marketing — Content marketing strategy — Demand generation strategy