The Lifft Sling was created in the UK in 2007 by a mother who wanted a stylish, comfortable and simple to use baby carrier. She loved carrying her baby in a baby carrier, but just couldn’t find one which met all of her needs. She wanted a sling which was comfortable, easy to use and stylish and would appeal to men and women alike. The innovative design with a stretch panel to fit snuggly around the baby was an instant success. It was part of a BBC2 TV programme, Britain’s Next Big Thing with entrepreneur Theo Paphitis, who followed new products in to larger markets, including Boots (who stocked Lifft throughout their stores). The University of Central Lancashire conducted a biometric analysis of an adult carrying a baby with or without a Lifft Sling to prove that using a sling improves the carrier’s posture.