The MMA Germany strives to accelerate the transformation and innovation of mobile marketing and advertising, and the technologies that enable their advancement in Germany and globally. MMA Germany steps up to meet the need of brands and marketers for education and guidance, a requirement that is growing almost as quickly as the opportunities for growth in the German market are multiplying. “Our mission is to accelerate the transformation and innovation of marketing through mobile. As consumer engagement on ‘Smartphones & Co.’ explodes and more brands invest heavily into this channel, the MMA is the right platform for sharing practical know-how and actionable insights to benefit the business ecosystem in Germany and beyond,” says Mark Wächter, Mobile Strategy Consultant at MWC.mobi and chairman of the MMA Germany.