PLEASED TO "MEAT" YOU! The Hamburger Factory is a must try in Iceland. Gullfoss and Geysir are surely a must-see in Iceland, but neither is something you eat! That’s why we have 15 brilliant and creative hamburgers at The Icelandic Hamburger Factory. The Reykjavik Grapevine awarded the Icelandic Hamburger Factory the ”Best Speciality Burger 2010” and the “Best Veggie Burger 2011”. It made us happy, because we aim to please. That’s why we only use 100% fresh high-quality ingredients, directly from the Icelandic nature. Attention: Our hamburger buns are not round. They are square. Does it taste better? You tell us. Be square and be there. We have 2 restaurants in Reykjavik, in Höfðatorg and in Kringlan shopping mall. And also 1 in Akureyri. Our Akureyri location is at Hotel Kea, at the doorsteps of the Church of Akureyri and our Reykjavík location is on the ground floor of the tallest towers in Reykjavik, The Tower of Höfðatorg, right opposite Höfði. It's a walking distance from the city center. If you look up you should see it from almost everywhere in Reykjavik.