Effective Growth is an management and growth advisory run by Scott Player - A business guy, a founder, a director, a techie, a mentor, an advisor, a husband, a father, a sailor and someone who loves helping people have a crack and succeed. I draw on a range of experience to: - help founders and executives drive effective growth in their business; - derive and drive marketing, digital and technical transformation projects; - bring real technology, marketing and disruptive experience to boards; - help 'startups' become successful businesses; and - play 'devil’s advocate' to optimise current plans and strategies. I work with a businesses in a range of sectors including technology, media, publishing, marketing, research, investment banking, SaaS, eCommerce, telco, and more,