DPid is a creative design agency, specialized in adaptive branding. The acronym DPid stands for design power, idea driven. DPid loves solid content, and beautiful effective communication, always commited to original and striking concepts. They consider reputations, securities and accumulated values. Not conservative, rigid or defensive but wise and effective towards fast changing organizations. DPid is led by its founding partners, designers Dirk Pieter van Walsum and Claar Delfsma. Since 1991 their personal involvement, extensive experience, and continuous attention to details and nuances of projects as they evolve, they set high standards for creating excellent work.