FLUO is a Colorado-based, early-stage social startup. As a conscious lifestyle brand, its products naturally embody the ethics of sustainability, and its purpose is devoted to the evolution of our Consciousness. As a brand it proudly carries the banner of human-centric Capitalism, and donates 20% of all profits from FLUO's products and services to the FLUO Foundation, a 501(c)(3) nonprofit dedicated to the mental health of our youth.