i-BrainTech, launched in 2019 by neuroscientists Dr. Konstantin Sonkin and Yoav Zamir, is a novel AI-based brain-training solution that enhances athletes’ performance in sports. Why is this important? 90% of athletes’ training is physical. However, up to 90% of results in sports depend on brain function. There are currently very few effective tools for athletes to directly train the brain. This is where i-BrainTech comes in. Designed for players and coaches, the neuro-solution improves athletes’ physical performance, assists in a successful return to play, post-injury, and provides coaches with personalized insights to more effectively manage their players. How does it work? The solution is a video game that athletes play with their minds only. The technology translates movements envisioned in the brain into virtual actions of an avatar displayed in a contextually-relevant video game. This repeated process trains the motor control centers in the brain, which results in improved physical performance. To learn more, please visit: www.i-brain.tech