Every year upside-up assesses a handful of promising commercial concepts and identifies those with the best growth and revenue prospects. We fund the development of one great idea a year through to first revenues, and then seek investors and commercial partners to join us in growing the venture to its full potential. We select ventures that play to the strengths of our small, experienced management team and that make the most of our existing partnerships. We're determined, acutely commercial, excellently organised and very, very committed to what we do. We're great at spotting the upside potential of new ideas, great at launching them with flair and realism, and great at piloting them to their full potential.