WHO WE ARE Generation Ziglar was founded in 2016 by James McLamb and Matt Rush, two of the first Ziglar Legacy Trainers. Generation Ziglar equips those who have a passion and calling to work with youth with the content, confidence, and credibility they need to make a positive impact on future generations How did Generation Ziglar get started? Well, a big clue is in our name: Ziglar. Everything Generation Ziglar stands for is rooted in the wisdom, principles, and teaching of the man himself, Mr. Zig Ziglar, who taught us that when young people plan to win and prepare to win, then they can legitimately expect to win.