Eastern Treads is managed by Mr Navas Meeran and also The Kerala State Industrial Corporation Limited (KSIDC). KSIDC holds 11% of the company shares and has nominated its director in the Board of Eastern Treads. The Company is technically qualified to receive bids conducted by various State Road Transport Corporations. Eastern Treads constant effort to determine trends in consumer demand for tread material, led to the launch of the new Diamond Quality Tyre Re-treads. Diamond Quality Tyre Re-treads offers better mileage on diverse road conditions. The Company is optimistic about the new offering and believes that it will give them a competitive edge in the coming years. Eastern Treads is climbing the ladder towards bigger successes with greater focus by enhancing their operational efficiency, which makes sure that the company does well despite volatile market conditions. The financial year 2012-13 was one such period. The hardworking and optimistic MrNavasMeeran, was instrumental in Eastern’s path-breaking alliance with the global giant McCormick in 2010. He also received the Kamal Patra Award in the year 1994, which is instituted by the Indian Junior Chamber to recognize and honour outstanding young entrepreneurs.