thrv.com ("thrive") thrv is an equity valuation creation platform for private equity CEOs and corporate executives. We provide Jobs-to-be-Done software, services, and training for your product, marketing, and sales teams in order to accelerate your growth, increase valuation multiples, and generate superior equity returns. Your customers aren't buying your products; they are hiring them to get a job done. This is the foundational Jobs-to-be-Done insight popularized by Harvard Business School's Clay Christensen. We use your customer's job-to-be-done to identify unmet needs, analyze your competition, optimize your marketing messages, and improve your lead scoring for your existing product. And we develop a growth strategy for your roadmap and new product development that will accelerate your growth and create equity value faster and with less risk.