The International Dairy Deli Bakery Association (IDDBA) is a nonprofit trade association providing education, training, and marketing resources to food retailers, manufacturers, brokers, distributors, and other industry professionals. The membership includes over 1,500 companies ranging from small independents to the world's largest corporations. IDDBA produces original consumer research and a top industry trends report and develops training programs on marketing, merchandising, food safety, and management. The annual trade show attracts over 10,000 registrants, includes over 2,000 exhibit booths and features distinguished and internationally-recognized speakers such as former presidents George W. Bush and Bill Clinton; celebrity chefs like Guy Fieri and Rachael Ray; and star athletes such as Peyton Manning and Brett Favre. IDDBA was founded in 1964 and is based in Madison, Wisconsin.