We are an independent marketing communication and advertising agency with consulting roots. We are marketing for a better world in healthcare, housing, education, financial services, transportation, corporations, public health, social justice, nonprofits, and foundations. The new "American" culture is a tapestry of interwoven cultures: Hispanic, African American, White and Asian; transforming it into something new: Purple. Our team of seasoned professionals offer hands on experience across a broad range of industries and marketing and advertising specialties providing clients with measurable results. With Purple Group as part of your team, you will be better positioned to respond to the changing cultural landscape of America. The cornerstone of the services we provide is our unique ability to leverage our cultural expertise to create powerfully engaging messages. Though our proprietary tools: Path to Insight (our strategic planning process), Digital Store, Marketing Audit, Acculturation Methodology, 360 Marketing, Hispanic Readiness, and NativeSpeak we bring to our clients strategic thinking and resonating creativity. All strategies, campaigns, and programs developed and executed by the Purple Group are directed by our proprietary tools and methodologies. Purple is the new America. The Purple Group understands the complexity of this world and has the means and expertise to address it.