SO WHO ARE WE? We are a Team that Designs, produces and manages Sports Events. WHAT DO WE WANT TO DO? 1. Redefine Existing Paradigms 2. Create Great Sporting Experiences 3. Pamper Sportspersons 4. Be Unique, Quirky and Refreshing HOW DO WE DO THIS ? We will > Examine and Understand every Sport that we choose to involve in from the perspectives of Event Organisers and Participating Sportspersons. > We must understand both pain and pleasure points and factor these into our planning. > Seek to elevate existing standards and norms, either by raising the bar or by differently defining the key elements of a sport. In this process, we will contribute to the sport itself. > Dream Big. Do not allow vision to be compromised by consideration of cost. > Create great marketing campaigns. We will do this by intuitively responding to stated and felt needs and desires of Sportspersons. > Plan in exhaustive detail. Create templates and tools for measurement. Revisit detail. Refine our tools. > Focus strongly on pre-event setup, logistics and training. Train, rehearse. > Deliver with passion. Our object should be to win hearts. Reach out, respond swiftly and serve unhesitatingly. > Strengthen to Grow. Grow from Strength.