We started Penakita to help solve problems that we as digital marketers faced. We want to reach customers in specific areas through content, but don't know which is the best and the most efficient way to do it. We want to make review articles related to services and products in a particular city, but didn't know which journalists, bloggers & content writers to work with and researching simple stores too much time. Sometimes distance makes collaboration difficult to do. We see content marketing as a long-term investment that can bring visitors organically, not only as a soft selling method. With Penakita, we have a platform where companies can easily connect with the best content writers and bloggers to produce content at affordable costs. Meaning that today, brands can reach their audiences in specific cities or areas easily, digital publishers can be profitable, and skilled content writers can get fair compensation for the work they do.