SAY O is rooted in the Scandinavian design tradition characterized by enduring aesthetics, functionality and an honest expression. A heritage of unfaltering dedication to the perfection and progression of the design craft. Simple principles guide us along in our ambition to create and deliver a collection that we believe will be the modern originals of tomorrow. Simple principles that honour outstanding quality through a careful selection of materials, functionality and attention to detail and innovation. Say O was founded in 2009, by meeting the design student, Anders Berg at the Stockholm furniture Fair. He was exhibiting his graduate project, The Say O Lounge chair. This was the beginning and the base of the company. The name SAY O comes directly from the Lounge chair as the designer said, it is a mouth saying “O”.