Attraktion! is a specialized group of companies, majority-owned and managed by Markus Beyr, an Austrian industry veteran with more than 25 years of experience in the leisure and entertainment sector. Attraktion!’s mission is to develop innovative world class attractions, creating compelling visitor experiences and guiding clients to develop second-to-none unique destinations. Attraktion! is dedicated to consistently deliver the best quality products and services to clients. To achieve this, the company is focused on the continual improvement of its own attraction product portfolio with a core focus on new attraction genres. Apart from constantly creating new experience products, A! is acting as turnkey provider developing attractions such as brandlands, amusement and theme parks, family entertainment centers, science centers, museums and many more. Attraktion! represents a group of companies with diverse competencies. This group combines a unique combination of advanced skills in order to create exceptional experience products. The art of creating and manufacturing interactive exhibits, 3D motion tracking technology, service robots, media production, game development, attraction development and a long-standing know‐how in the entertainment and tourism industry belong to the most important competencies.