Founded by Lulu Yu and Gregoire Grandchamp in 2017, Next Beauty has been invested by Givaudan (GIVN) in 2021. Next Beauty China is an incubator for niche & luxury fragrance beauty brands looking to grow in China. They are recognized as experts in identifying high potential brands and in the positioning, marketing and distribution of those brands in China. Next Beauty has a very strong digital footprint in e-commerce and a strong presence in Social Media, including a unique network of connections with Chinese celebrities, influencers and live streamers. Through Next Beauty Venture Partner they can also support brands with capital investment. Their current portfolio of luxury and premium brands includes fine fragrance, skincare, hair care and oral segments.