GreenGoWeb is the pioneer in applying gamification principles in the field of sustainable development. The company fosters innovative climate-mitigation solutions by engaging individuals, non-state and subnational actors. This unique “pledge-and-review” system allows for network creation and dynamic collaboration amongst participants. GreenGoWeb provides a set of comprehensive measures to reach out and engage individuals in efficient, yet feasible, bottom-up actions. We create a virtuous circle, whereby we generate metrics that we convert into tangible performances, which in turn are monitored and certified. In so doing, we help organizations contribute to the SDGs.