I have been working as creative designer for the last 20 years. Being founder and executive creative director of Control M Studio in Madrid I have been managing global and local projects from the first concept to the final design and implementation. Some of the customers I´ve been working with, Coca Cola, Dixons Plc. Sony Music, John Ryan, OCBC Bank, University of Alcala, University of Granada and many more. When designing for brands I take great care for details of each brands history and also the background of the customer in order to optimize the brand feeling and emotions. Since moving to Stockholm from Madrid, I had been working as freelance on brand identities, campaigns, editorial design, video, websites and packaging