B Free Intimate Apparel Pty Limited has been established in Australia by Yael Carmeli, former Head Designer of Victoria's Secret Division at Delta Galil Industries (Israel) and later former Head Designer of Holeproof Underwear (Australia). B Free engages in world trends research, design, development and Import of intimate apparel. The product focus is on seam free technology and innovation.    Trend research: BFree engages with advanced analysis of what is really going on in the world of lingerie. All trends are from top trend spotters, mostly Paris based . Yael Carmeli, BFree Director, collates and directs the trends to adapt to the Australian Consumer.   Design & Development: Professionally managed and directed by Yael Carmeli who has 11 years of experience in the industry. All designs are created and communicated online direct to Factories. Perfect fit is established after at least 3 rounds of fitting sessions to every product to ensure all sizes provide a perfectly comfortable fit. Once the product is approved, a wide wear trial on consumers is actioned to achieve an ultimate comfort fit with no reservations.   Production & Import: All products produced with Chinese Manufacturers Who deliver quality merchandise on time - all the time. Best practice QC procedures at all stages of the manufacturing process and short lead times. Supported with a local team who are dedicated to ensuring that orders are completed on time and in accordance with our strict QC procedures and our customer's specific requirements Consumer: B Free is a Brand that will provide every women, an ultimate comfort solution of underwear, that will allow her to feel Free, Sexy and Beautiful all day, every day.