GERTRUDE, INC.™ is a global innovation, brand development, advertising, and marketing services consultancy that creates purpose-driven ideas, new products, and environments where people discover, rediscover, engage, and connect brands with culture. GERTRUDE specializes in Brand Innovation, Brand Renovation, and Brand Migration. GERTRUDE has produced work for AB InBev, Binaca, DIAGEO, The Hershey Company, Hewlett Packard, IMZ-Ural, I.W. HARPER Bourbon, J&J Snack Foods, L.A. Gear, Mead Johnson Nutrition, Microsoft, Predicta Television, Sunkist, STUDEBAKER Cocktails, Tiger Beer, TimeOut Magazine, Singha Beer, and Virgin.