Trust Codes Limited provides brand protection based on a digital identity for each unique item. Connecting brands to consumers, the use of a unique QR code enables transparency and traceability through a product's lifecycle. Trust Codes leverage advanced algorithms to protect authenticity and brand value. Data-driven storytelling allows visibility of the journey for each item through the supply chain to the consumer’s hands. Our technology uses unique, randomised QR codes placed on individual unit packaging that consumers can either scan with their smart phone or enter a code into a browser to verify a product and learn more about it.