This Australian company strives to provide dynamic global leadership surrounding the timely yet sensible application of powered lift technology. Proprotor aspires to bring together, to connect, to assemble, and thus create the powered lift future for the aeromedical industry, globally from Australia. These activities are centred around establishing four Proprotor pillars: 1. A cause that surrounds resolving care inequity in rural Australia. 2. A network to grow this new industry segment. 3. An example of what it looks like for all to observe. 4. The evidence to support widespread implementation. The Proprotor approach offers a totally organic campaign that supports accelerated success of powered lift aviation in penetrating the most challenging and emotive emerging market applications. We permit customer reach via clear comprehension of “why” powered lift is urgently needed. Our cohesive commitment centres on a cause addressing inequity of care access in rural and remote Australia using Powered Lift aircraft (Project Thunderbird). The story of Project Thunderbird, as developed by Aeromedical Innovation Australasia (AIA) is defined in the book “Powered Lift for Australian Aeromedicine”. Vision: Access anywhere with life saving care Our team is glued powerfully together by a collective company-led vision of success, that surrounds the world-first rescue, treatment and retrieval of patients using powered lift in outback Australia. Mission: Getting powered-lift aeromedicine airborne Values: Unity – working together to deliver the best outcome. Equity – connecting patients in need with optimal service in every case. Patients – centred on case-specific quality issues in terms of care and time criticality. Innovation – offering meaningful improvement through access to the latest techniques and technology. Excellence – reaching a high standard of care, every time. Leadership – leading the world in aeromedicine through platform choice, configuration and readiness.