Design Edit Group is a consultancy business founded by Paula Punch, a fashion retail expert with over 30 years experience in fashion buying. Design Edit Group offers businesses assistance in fashion buying, product development, ranging, marketing and branding. Design Edit Group is a 'branch' of Punch Park Australia Pty Ltd, a newly created ON-LINE fashion retailer whose mantra... "Inspired by Nature, Designed for Life, Made with Love", brings local designers together in a website which blends Lifestyle, Innovation, Fashion and Entertainment under one platform. Design Edit Group strives to nurture and promote local talent, through its ON-LINE businesses www.punchpark.com, and its forthcoming websites, www.thepowerofgrey and www.theswitchbag.com, as well as its social media platforms and frequent POP-UP shop called "The Urban Underground" and its fashion editing contributions on www.thestyleofmrsv.com. It's general manager and founder, Paula Punch, also offers her services as a public speaker, and is currently lecturing at Raffles Fashion College, and at Fashion Masters in Sydney.