Dr Kobus Neethling is an award-winning and internationally renowned leader in the fields of whole brain thinking and creative behaviour. With well over 80 books, 9 television series and 6 degrees as part of his track record, Dr Neethling has become the go-to-expert for companies, educators, leaders and individuals for guidance on how to maximise potential through the optimisation of the entire brain. He is the founder and president of the South African Creativity Foundation and has received numerous international accolades for his work and contributions in creative behaviour and cognitive power. The Neethling Brain Instruments (NBI®) is his brainchild, enabling highly accurate brain profiling, which forms the basis for training in whole brain and creative thinking training.