Hoffman and Partners specializes in helping mid-size companies compete with and win against much larger competitors. The firm has implemented creative, effective marketing and advertising solutions for a range of retail, financial services, health care, food/beverage and technology clients. CEO Bob Hoffman's professional background includes long-term strategic planning and creative development for national brands including Samuel Adams beer, Scottrade online brokers, Prudential Retirement Services, Rockport shoes, Grolsch beer, and J.P. Morgan Chase. In the New England market, Bob's experience includes effective branding and retail communication for clients such as Boston Interiors, Tufts Health Plan, Papa Gino's, and Boston's Museum of Science.