Domain redirect traffic is when users bypass search engines and type keyword-filled domain names directly into their browser address bar. These users know exactly what they want, and they want it now. High intent translates into high performance. This is why direct navigation search traffic is so desirable. From the beginning, we have built a reputation for delivering high quality, highly relevant traffic to advertisers. We accomplish this by only offering traffic that we can carefully control and manage from our Above.com business unit. We do not blend traffic from other sources.